How do you #AskForEvidence?

Here at the Ask for Evidence campaign we’re seeing more people use social media to ask companies, influencers, politicians and commentators for the evidence behind the claims they make.

Back in 2012, when the campaign started, we printed off thousands of Ask for Evidence postcards which people sent when they wanted to challenge a claim. Although it’s not as popular to write letters anymore, putting pen to paper can help show you’re serious.


One of the Ask for Evidence postcards sent when the campaign began


Of course then, as now, people would also ask for evidence via email. Emails tend to be more formal but it doesn’t mean they have to be long or complicated. In fact, the more direct and simpler the ask, the more likely you are to get a reply and make a change.

But as companies and individuals now set so much store by their social media presence it’s never been easier to #AskForEvidence, on Twitter or Faceook. It’s always been straightforward to send an ask but now there’s no excuse as it takes only seconds. More importantly, as it’s public you’re more likely to get noticed and force them to act.


Screenshot of tweet asking boots about the evidence behind their suncream claim
We're seeing more asks on social media


Over the years, we’ve been part of lots of different Ask for Evidence conversations and so we drew on this experience to produce a short Guide to Asking [LINK]. So whether you want to write a letter, send an email, tweet, comment or post, we can help you contact the right person, ask in a way that’s likely to get a response, and if needed make sense of the reply.

We always want to hear about people’s “asks” so don't forget to tag us online (Twitter @senseaboutsci), (Facebook @AskforEvidence) and use the #AskForEvidence hashtag.

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