Claim from a dog food company that their 'human grade' food is healthier than kibble. They also claim that feeding dogs kibble is the equivalent of human junk food.

Update 2019-08-18

Hi Louise

As a small but growing company we're not in a position to produce studies. Within pet food the only companies that can do this are the large multinationals (Mars, Nestle etc.)
Although we do have a number of vets that advocate our foods and low processed diets in general. Our foods have also been formulated by nutritionists, vets and are fully audited and regulated.
We conducted a survey on a 1000 of our customers and ask them the benefits they saw in their dog since switching to a low Pure. The survey results were as follows -
94% saw an improvement in overall weight
86% saw an improvement in appetite
94% improved digestion
88% saw an improvement in coat condition

We've also had 1000's of success stories which you can find on the link below -

https://purepetfood.com/blogs/success-stories

Our videos are highlighting the fact that a number of kibble manufacturers include highly processed fillers which are not beneficial for a dog. I would suggest looking at some of the following talks and research -

Ted Talk - https://www.youtube.com/watch?v=1sE96vd8W40&vl=en
Pet Fooled - https://www.imdb.com/title/tt5700496/
Raw feeding vet society - https://rfvs.info/articles/
Dr Karen Becker - https://healthypets.mercola.com/sites/healthypets/archive/2016/04/04/pet-fresh-food-natural-diets.aspx

Great to hear your dog is happy and healthy and I hope this helps 🙂

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