Are Cyclists Cool

Claim made by: MindLab
Location: An Article in The Independent

After reading an article in The Independent which claimed 'cyclists are more intelligent, charitable and cool than the average person' I decided to ask for evidence. The article said the findings were based on a psychological study conducted by scientists at Mindlab. I've asked Mindlab who they surveyed, if it can be considered a nationally representative sample and if their conclusions are statistically robust. I'm looking forward to finding out how they went about this research as I'm a cyclist and I would like to be considered cool.

MindLab got back to me and explained the statistics used to come to its conclusions. I’m going to consider the matter closed – I’m quite satisfied with the swift response. I am also pleased they have 'proven' that I am indeed cool ..."

Update 2014-11-06

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