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No peer-reviewed evidence for claims made for 'Nip+Fab Bust Fix'
I recently came across a mention in the Daily Express about a new product to enhance breast volume called Nip+Fab Bust Fix. The product claims to work by “stimulating the formation and storage of naturally occurring fat cells in the breasts.” While this sounds like it could be a science-based claim, the Daily Express very responsibly questioned the basis of how the product is proposed to work saying, “We can’t see how cream can get under the skin to make the breasts grow.” I decided to take this healthy skepticism one step further and ask the company for the evidence behind their claim.
The Nib+Fab website described a scientific mechanism for the products action, involving “activation of lipid accumulation (in vitro)” and “lipogenesis (formation of fat) in human adipocytes (fat cells).” Based on this description it seemed likely that a scientific study and/or product trial had been conducted but this information was not available on the Nip+Fab website, so I emailed the company asking if they could provide further information about the scientific basis for Bust Fix and the mechanism of its active ingredient(s) as well as indicate whether or not any studies conducted have been peer-reviewed. When I didn't receive a reply in a few days, I followed up with a phone call to Nip+Fab. The customer service representative was unable to provide more detailed product information, but assured me that they would respond to my email enquiry. I am still waiting for a response.