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Gemma Arrowsmith, comedian, actor and writer
"Curiosity is the most wonderful human quality. It's the reason we've managed to double our life expectancy and venture into space. So if someone says they have a miracle cure and they'll sell it to you for fifty quid, shouldn't you be just a little bit curious as to the evidence behind that claim? It's not as if asking for that evidence before you hand over your hard earned cash is unreasonable."