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“Diabetes UK fully endorses Sense about Science’s campaign. We seem to see another miracle treatment or cure for diabetes discussed in the national press every week and often hear from people who are confused or misled by sensationalist claims. It is important to remember that while news stories and adverts may be based on good science, they often leap to misleading or flawed conclusions. We would always encourage people with diabetes to ask for evidence about health products and services that seem too good to be true.”