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Derren Brown, illusionist
“Curiosity is at the heart of what makes us great. To not just mindlessly believe what we’re told, but to know how to question and test a claim, has lifted us from the Dark Ages. And when the vacuous and untested assertions of health products and celebrity endorsements, of psychics and faith healers, of politicians, religious leaders and journalists go routinely unquestioned, we are put at risk. But we need the understanding and the tools to question these claims in order to know what we should believe. This campaign offers those resources to anyone wanting to know how to find out the truth.”