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Can Nanoblur facecream make you look 10 years younger in 40 seconds?
I asked to see the evidence for Nanoblur, a cream that claims to make you look 10 years younger in 40 seconds, after seeing adverts for it in several newspapers. The evidence they present on their website is all photo based, and in one article it said there was a sample size of 45. According to their website the silicone based cream contains particles that reflect light perfectly in billions of directions to make the skin’s surface appear completely flawless, and it is a silicone based cream.
The claims appear to be based on the perceived changes in these 45 subjects so I asked to see their data; hoping to uncover the type of trial used. Seeing as they haven’t got back to me, I don't know if there was a control group or whether the tests were blinded in any way. As a result I am dubious about the adverts: I’m concerned there may be post-production editing and I'm quite confident that the effects of the cream are not unique, as other skin creams also use silicone based ingredients to smooth the skin.