If you're happy to accept cookies, continue to browse our site or click 'x' and we'll close this message.
Are Cyclists Cool
After reading an article in The Independent which claimed 'cyclists are more intelligent, charitable and cool than the average person' I decided to ask for evidence. The article said the findings were based on a psychological study conducted by scientists at Mindlab. I've asked Mindlab who they surveyed, if it can be considered a nationally representative sample and if their conclusions are statistically robust. I'm looking forward to finding out how they went about this research as I'm a cyclist and I would like to be considered cool.
MindLab got back to me and explained the statistics used to come to its conclusions. I’m going to consider the matter closed – I’m quite satisfied with the swift response. I am also pleased they have 'proven' that I am indeed cool ..."