Dr Stephen Keevil, King's College London

“Some unscrupulous manufacturers try to use pseudoscientific claims to boost their sales, particularly when it comes to healthcare products. It is important that consumers look behind these messages and ask what evidence there is to support them, to avoid being hoodwinked by impressive-sounding language.”

Dr Stephen Keevil is a Reader in MEdical Physics at King's College London. He is also the Vice President for External Affairs at the Institute of Physics and Engineering in Medicine (IPEM).

Photo: Lisa Parker-Gomm (left; IPEM), Stephen Keevil (center; IPEM & King's College London), Carl Rowbottom (right; IPEM)